𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰.

𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰.
When markets flip, panic usually isn’t about the price—it’s about not understanding what you own. The same blind spot makes people think everything can only go up because they don’t see the limits. Clarity reduces volatility in your portfolio and in your head. 🧭📉📈

𝐖𝐡𝐚𝐭 𝐈 𝐜𝐡𝐞𝐜𝐤 𝐛𝐞𝐟𝐨𝐫𝐞 𝐈 𝐛𝐮𝐲
• Business: What problem is solved? Who is the customer? What exactly is the product?
• Money: How do they earn? Unit economics, cash generation, balance sheet (debt/dilution).
• Durability: Moat, switching costs, pricing power, supply chain resilience.
• Limits & risks: Realistic TAM, cyclicality, capex intensity, regulation/competition.
• Exit or rethink triggers: What would make me change my mind?

Bottom line: If you can’t explain the driver, the edge, and the limits in a few sentences, you don’t own it—you’re renting a story.

Minimum to copy: $300 · Factsheet: bullaware.com/etoro/Lordhumpe
https://www.etoro.com/people/lordhumpe